STRENGTHS:
Practical, funky "tall car" styling; good fuel economy; lots of customization; great warranty
VALUE:
The 2010 Kia Soul is a departure for the Korean company best known for its inexpensive, well-warranteed cars. The Soul is aimed squarely at the Scion crowd, featuring funky styling, wild colors and a highly customizable interior and exterior. Base prices start at about $2,000 less than a comparable Scion.
WHAT'S NEW:
The 2010 Kia Soul is a small, front-wheel-drive, 4-door hatchback wagon powered by either a 122-horsepower 1.6L inline-4 or an available 142-horsepower 2.0L inline-4. The Soul comes in four trim levels. Eight unique exterior colors are available, including Alien, Java, and Molten. Standard safety features include six airbags, stability control and 4-wheel anti-lock brakes.